Marketing Cloud Pardot Course

Salesforce Marketing cloud Account Engagement

Course content

• Get Started with Pardot Lightning App
• Learn How to Navigate Pardot Lightning App
• Learn Pardot Administration Basics
• Learn How Pardot Handles Prospects and Visitors
• Set Up Pardot Campaigns in Pardot Lightning App
• Use Pardot Forms and Form Handlers in Pardot Lightning App
• Use Pardot Landing Pages in Pardot Lightning App
• Get Started with Lead Qualification
• Use Scoring in Pardot Lightning App
• Use Grading in Pardot Lightning App
• Automate Lead Qualification in Pardot Lightning App
• Get Started with Automation Tools
• Use Completion Actions in Pardot Lightning App
• Use Automation Rules in Pardot Lightning App
• Use Segmentation Rules in Pardot Lightning App
• Use Dynamic Lists in Pardot Lightning App
• Choose the Right Automation Tools in Pardot Lightning App
• Understand the Value of Lead Nurturing
• Build Your Audience

⸻

• Create an Engagement Studio Program in Pardot Lightning App
• Learn About Actions, Triggers and Rules
• Work with Time and Pauses in Engagement Studio
• Engagement Studio Best Practices
• Get Started with Email Marketing
• Prepare to Send Emails in Pardot Lightning App
• Test and Send an Email in Pardot Lightning App
• Track and Report on Email Engagement in Pardot Lightning App
• Pardot and salesforce integration